Pinterest is no longer just a place to scroll for inspiration. For bloggers, small businesses, and even bigger brands, it has become a serious source of website traffic and sales. But staying active on Pinterest means posting regularly and that can take more time than most of us have in a day. That’s why Pinterest scheduling tools are so useful.
These tools let you plan your pins in advance, stay consistent, and even track how well your content is doing. In 2025, you’ll find both free Pinterest scheduling tools and paid Pinterest scheduling tools to choose from. Let’s compare the best options so you can decide which one fits your needs.
Free Pinterest Scheduling Tools in 2025
1. Pinterest Native Scheduler
Pinterest now offers its own built-in scheduler. It’s completely free and lets you plan up to 100 pins in advance. For casual users, it’s a simple and safe way to stay consistent. But since it doesn’t come with advanced analytics, it may feel limited if you’re managing a growing account.
2. Later (Free Plan)
Later is a popular tool for social media planning. On the free plan, you can schedule a small number of Pinterest pins along with Instagram and Facebook posts. It’s beginner-friendly with a drag-and-drop calendar, but if you pin a lot, you’ll quickly hit the monthly limit.
3. Buffer (Free Plan)
Buffer’s free version also supports Pinterest. It allows you to connect up to three accounts and try basic scheduling. The downside is that you won’t get deep Pinterest insights, but for someone starting out, it’s a good way to test automation without spending money.
Paid Pinterest Scheduling Tools in 2025
1. Tailwind
Tailwind is the tool most Pinterest marketers swear by. It offers unlimited scheduling, advanced analytics, and even suggests the best times to post. Features like Tailwind Tribes make it useful for collaboration and reaching new audiences. The only drawback is the cost—plans start around $15 per month, which might feel high for beginners.
2. Later (Paid Plan)
With the paid plan, Later unlocks more monthly pins, strong analytics, and a clear visual calendar. It also works across multiple platforms, so if you want one tool for all your social media, it’s worth considering.
3. Buffer (Paid Plan)
Buffer’s paid version is a good choice if you manage several social accounts at once. It lets you schedule across Pinterest, LinkedIn, Instagram, and more. The analytics are stronger compared to the free plan, but its Pinterest-specific features are not as detailed as Tailwind.
Free vs Paid: Which One is Better?
- If you’re a beginner, student, or casual user, then free tools like the Pinterest Native Scheduler, Later Free, or Buffer Free will do the job.
- If you’re a blogger or small business looking for growth, a paid option like Tailwind or Later Pro is worth the investment.
- If you’re a social media manager who juggles multiple platforms, Buffer’s paid plan is the most convenient choice.
Conclusion
The best Pinterest scheduling tool depends on what stage you’re at. Free tools are perfect when you’re just starting and want to stay consistent without spending. But if you want deeper insights, unlimited scheduling, and better growth opportunities, paid tools are the smarter pick.
Before choosing, think about how often you post and what your goals are. A free plan might be enough if Pinterest is just a side project. But if you rely on Pinterest to drive traffic to your blog or business, investing in a paid scheduler will save time and help you see better results.
